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The UI-UX process

We follow which leads our projects to success

01

Research
02

Discover
03

Explore
04

Define
05

Design
06

Validate
07

Deliver

Research

At Unicorn, everything starts with research. First, we consult with you to understand your requirements and formulate a list of goals and objectives after a thorough assessment. These objectives serve as a foundation for strategy, content, and design.

Discover

Once we have marked your goals and objectives, we provide you with an insight into your user’s preferences and expectations and design a strategy that fulfills them all, while also delivering your business goals. We also build your ideal user persona and map the complete customer journey for your business.

Explore

With strategy, goals, and objectives in place, we start exploring options and experiment with numerous solutions and techniques. This, followed by sketching and low-fidelity prototyping, allows us to materialize ideas in real time.

Define

Once the fundamental structure and the foundation of the program have been laid, the next step is to break down the design and create wireframes and prototypes for each fragment. This step also involves refining the information architecture of the screen, along with a focus on the copy, layout, and interactions. The design and testing for each are performed in tandem using wireframes and digital prototypes.

Design

Once the outline is finalized, the next step is to add the visual elements. Using our creativity and aesthetic sense, we add graphic elements, typography, and images that complement your brand persons and make your product stand out and shine. We design digital prototypes and visual elements that give a visual presentation of the end product and are also infused with feelings that you want to communicate with your customers.

Validate

Nest we perform a series of evaluation, including first-impression tests, usability tests, and A/B tests to test the efficacy of the design, and tweak, refine and optimize, before implementing it in development.

Deliver

The developers break down the designs to create the final products, using inferences drawn from the results of the tests. This also allows us to compare the performance of the final product with initial test results and incorporate user feedback into the new release.

The Technologies we work with

The years of experience in the field has earned us mastery over a number of cutting-edge tools and technologies. We specialize in JavaScript web app frameworks, including Angular as well as React, and design and develop projects tailored to your needs.

Unlike other services, we employ an agile approach to development, dedicating an extensive amount of time to design, development, validation, and user testing, before the final deployment.

Our Framework Stacks

Angular

Angular is a JavaScript-based open source structural framework used to create dynamic web applications. Using HTML as a basic template, it allows you to tweak and modify the HTML syntax to add components and create your own unique application, thereby eliminating the need to write codes from scratch.
React

React is an extensive JavaScript repository of components used for building unique and dynamic user interfaces. React makes it convenient for you to create complex user interfaces using isolated pieces of code called ‘components’ – small self-contained modules that deliver a specific output.
Ionic

One of the most popular open source platforms used for hybrid mobile application development, there are many claims to its fame. It has made it convenient for developers to create spectacular mobile, desktop and web applications with a single extensive shared code base and open web standards.
React Native

An open source structural framework to build native mobile apps, React Native uses core UI building blocks similar to regular iOS and Android applications. These building blocks can be conveniently put together using JavaScript and React.
HTML 5

HTML 5 is the fifth and the latest edition of the standard HTML and is, therefore, also the most advanced release in the series. It is a markup language that is used to create, structure, present and publish content on the world wide web. Additionally, it features a lot of new tools, attributes, and elements that make it convenient to make dynamic apps and websites.
Node JS

A free, open-source, cross-platform JavaScript runtime environment, Node JS executes JavaScript code-server side and is compatible with multiple platforms, including Linux, Windows, Unix, and Mac OS X. It uses a non-blocking, event-driven input/output model and is fast, efficient and lightweight.

Here’s what makes us different

At Unicorn, we are fixated on change – to veer off from the set trends. We are a team of professional, the doers, the innovators, and the go-getters. We believe that a great visual design sure catches the interest, but it is the experience that converts your leads into customers. This is the Unicorn Advantage that leads your business to reach new heights. We pride ourselves on our unparalleled prowess, and a team of the best brains of the industry and have been helping businesses to elevate to the utmost level of profitability and brand awareness.